“Everything is now moving fast so communication has to be fast as well. But the tragedy is that we have attained this speed at the cost of depth of words.” – Javed Akhtar, Indian poet The pace of change has never been faster. This is especially true in software development as code developed in the […]
Author: john
Marketing Personas: Five Areas to Focus On … and Five Areas to Ignore
Marketing personas are a pretty sweet deal. Basically, you or I can read a page or two of content and gain a relatively thorough, base-line understanding of the customer. Who wouldn’t take this deal? It gets better, too. Multiple functional teams within an organization will benefit from a set of customer personas. For instance, armed […]
Help I Need a Launch Plan! Take our Template
“The hardest thing about getting started, is getting started.” That’s a quote from Guy Kawasaki and I bet it resonates with all of us, especially when embarking on a journey for the first time. Whether it be building a home, baking bread or launching a new product, it helps to have somewhere to start from. […]
How to Orient a Launch around a Date
Diana Scharf Hunt, the author of “Tao of Time” once wrote that “goals are dreams with deadlines.” In other words, we as humans have the ability to economize and leverage time as a currency. It can drive us, make us anxious, become a rallying cry for a team with audacious goals. On the flip side, […]
On Launching: A Simple GTM Framework
Pretend you’re standing on a train platform, waiting for your ride. When it arrives, the train is near full and the conductor calls out “all aboard”. So, you hop on and the train proceeds forward. Of course, you don’t ask the conductor questions because the schedule of the train is set as are the tracks […]